For many firms, the fastest way to reach their consumers is through the company website. A website is the company’s chance to make a great first impression on potential clients, which is why an up-to-date, well-organized website is so important. But how does a company make sure consumers see its website?
Search Engine Optimization (SEO) is a great way to improve the ranking of a company’s website in the results of any online search. Many web design companies have the skills and know-how to create a fantastic website, but don’t know much about SEO. This is where SEO reseller programs come in handy. What, exactly, is reselling? This is when an experienced SEO company offers white-labeled SEO services to other marketing agencies. This allows the SEO company, with years of experience, to do what they do best — at the most affordable rate — while the marketing agency is able to still provide top quality services to their end clients. SEO resellers are able to work with web designers to optimize content and help the website gain prevalence in search results.
Of all online experiences, 93% begin with a search engine. Between 65 and 70% of the search engine market share is owned by Google, which has complex algorithms that decide the rankings of websites in search results. SEO resellers are able to tailor a website to fit as many of the algorithm’s requirements as possible, to boost its ranking.
SEO programs frequently focus on content that will draw readers in to browse the company website. According to 92% of marketers, content creation is either “somewhat” or “very” effective when used for SEO. This video from seoresellerpackages.biz proves this point. With a link to content in one-fifth of all social media posts, as many as 27 million pieces of content are shared online daily. That’s a lot of content, and it all affects search engine rankings.
SEO needs will vary from company to company, but content will always be a key player in affecting a website’s rankings. It’s important to make sure that the SEO reseller is aware of the company’s history and goals, so that they can accurately represent the company with the content they produce.