If you are still on the fence about using SEO services companies to improve your business, what are you waiting for? The statistics do not lie. Over 2 billion people, according to Statistic Brain, are using the internet everyday. They are visiting highly marketable websites, like Google and Facebook, that are prime sources for businesses looking to make new customers.
While it is true that not every business has the ability to effectively implement a web-marketing campaign in-house, that does not mean they can afford to ignore the medium altogether. If you continue to deliberate over whether or not you should be using SEO services companies, here are four reasons to put that question to rest.
Improved Directory Submission
According to MOZ.com, one of the biggest factors preventing businesses from effectively advertising on the web is time. Web marketing is a full-time job that never ends. Directory submission represents one of t
Did you know that 80% of users rarely or never click on the ads that appear next to search results? You want your website to rank highly for the keywords consumers are searching for. In most cases, ranking higher means investing in SEO, or search engine optimization.
Are you looking for the best SEO services company? SEO is largely content focused, since Google algorithms primarily concentrate on crawling through content in order to determine relevancy. SEO content has both keywords and links intended to help boost websites. If you are looking for SEO company services, don’t just settle for anyone. Here are three things you should look for in a great SEO company.
1. Practicing What They Preach
You wouldn’t get surgery done by a makeup artist, so why would you expect SEO companies to know what they’re doing if you found them in a PPC ad? Ranking high in search results is proof that companies know something about what they’re doing. If you have to click on ads to get
Approximately 60 percent of people do not know what the correct meaning of the term SEO is. So before you read any further, you should know that SEO does not mean Search Engine Officer, Search Engineering Organization, or Software Engineering Organization. It means Search Engine Optimization, and it is a marketing strategy that is focused on your online presence, but it also works in coordination with other marketing strategies you may be using.
SEO services companies are experts at understanding how creating online content, building links, website optimization, keywords, and social media all integrate to give you a stronger online presence. About 60 percent of small business owners find that their website is the most effective marketing tool that they have. Using SEO when you have a website is working smarter, not harder.
According to a Nielsen Global Online Survey, approximately 85 percent of the entire population of online users will use the internet to make a purchase. If you cho
While your ppc search engine marketing placement can be impacted by any number of factors, having ads that are intriguing enough to make people want to click them is the key to drawing in relevant business.
Ever been browsing the web and wondered why on earth an ad was displayed to you? While you may be displaying your ads at the right place and at the right time, ads that are irrelevant or not compelling to the reader are just as bad as not displaying an ad at all.
The good news is, if your ad is a ppc search engine marketing placement advertisement, your potential customer has executed a search and is already looking for something specific. If you tailor your ads to speak directly to them, there’s a better chance they will click on your ad and convert to a visitor.
The truth is, writing a compelling ad in 70 characters or less can be tricky for even the most seasoned professional. So what can you do to write effective ads and increase your ppc search engine marketing placement?
First, be sure to use your keywords in your title and even in the description when you can. If possible, start your title with the keyword or keyword phrase. Despite its “big bad wolf” reputation, Google, at its’ very core, is just a machine. It is designed to match a search query to relevant content (like your ads), and display this content for the user to view. If you are not including your keywords and phrases in your first few words or sentences of your advertisement, Google will pass over them, displaying the ads or content of a business who got the process right.
For the description, it is important to understand the reasoning behind why people are searching for things. It could be to purchase something, to learn something, or for any other reason under the sun. Depending on your field, it is important to understand what the motivation is for finding your product or service.
Whatever the motivation though, you want to really focus on how you can solve the clients problems. Some great examples of this are listing specific benefits (lower costs & increase sales), it is easy to use, there’s a free rebate, etc.
Make sure your ads are relevant too! It seems obvious, but if you are selling a wine making kit, do not put “FREE WINE” in your description. Relevance matters -to both Google AND to your reader. Make sure your ads are relevant to the message you are trying to convey for best results.
Chuck Caine of Joint Effort Marketing explains “Many PPC clients often don’t realize that their website has a “quality score” that impacts their bidding prices. Crafting quality, relevant content for your site, as well as for your advertisements, is a sure fire way to get Google to notice your site, and display it as a relevant search result” .
Writing a well organized and intriguing ppc search engine marketing placement does not need to be difficult. Use keywords, differentiate yourself from your competitors, and solve the problems of your potential customers to maximize click potential and draw visitors into your site.
SEO Service Companies Last Updated on 24 June 20130 Comments
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SEO Service Companies is your site for finding an SEO company or just for reading articles on the latest search engine optimation developments. We also do reviews of great SEO firms. Our current top recommendation is HubShout. Call them today at 888-266-6432.